Search Engine Optimization (SEO)

   If this is your first visit, welcome to the complex world of search engine optimization. In the beginning of websites and search engines, search engines would use simple “tags,” from your website’s code that would tell it what keywords your website should rank under. As websites containing similar data grew to numbers that could not be effectively sorted and managed, so the search engine algorithms evolved.
One of the most important factors in today’s natural search engine rankings are links. Search engines weight heavily the amount of inbound links and their link text. The more authoritative and higher the page rank of the linking site, the greater the benefit for the site in receipt of that link. The overall structure of your website, directory naming and readability of your pages is key in driving search engine optimization success. There are also a number of on page optimizations in any winning search engine optimization plan. Search engines expect the website code to be up to par on any page. Target keywords should be used in the page code and content in a very specific manner. Websites should not contain a high amount of images because remember, search engines cannot read images as they can text. Instead, optimized alt tags should be used. Enhancements such as site maps, RSS feeds and glossary files also contribute to higher natural rankings.
In a more seasoned approach to search engine optimization, Bottom Line loves to leverage social media for its natural search engine optimization benefits. Social media is a great way to send in bound interest to any website and establish a natural increase in links to any website. It is also a great way to gain exposure in the every increasingly popular worlds of Facebook, Myspace, Twitter, LinkedIn and more.