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Posts Tagged ‘Search Engine Marketing’

The Pay-Per-Click Marketing Management Fee

Monday, May 18th, 2009

For pay-per-click search engine marketing, you’ll find that online marketing companies will charge a cost-per-click or a percentage of monthly search engine spend to their clients. Here at Bottom Line Search, we always charge a percentage of spend and here’s why:

  • If your agency is charging you a cost-per-click, you may be paying too much. Remember, the agency is reselling purchased clicks so it is up to them to price their services fairly.
  • If you pay a percentage of spend, you will always know how much is going to the search engines and how much to the agency.
  • The percent of spend management fee is an incentive for the search engine marketing agency to manage and grow your accounts. An agency that charges per click can change their profit margin simply by altering their bids.

  • If you pay for your search marketing services at a percentage of spend, in more cases, you own your search engine marketing accounts should the agency be unable to keep up with your demands.

  • Tags: management fee, pay-per-click, Search Engine Marketing
    Posted in BottomLineSearch.com, Search Engine Marketing | No Comments »

    Bottom Line Search - First official press release

    Sunday, May 17th, 2009

    We’re pleased to announce our press release is getting buzz and generating great interest on Twitter. Here’s what differentiates Bottom Line Search from other online and search engine marketing companies, and why we feel we have a long run ahead of us.

    1. Young owners - Online marketing may be one of the few industries where young often means more knowledgeable and versed when it comes to Internet know-how.
    2. Substance ahead of image - We find the corporate world of SEM’s care a lot about the “who” and not about the “what” or the “why”. For us, it’s all about the marketing.
    3. Experience - just because we’re younger, doesn’t mean we’re not experienced. We’re part of the generation that spent the last ten years doing the legwork for the companies who just moved online.
    4. Resourceful - We’re savvy enough to know where to locate and discern the critical programs that support our various online marketing functions.
    5. Malleable - while we’re knowledgeable, we’re more malleable because we come from a generation and industry where we understand, learning is something that never ends and being open to new ideas is critical.

    We’re looking forward to seeing how the online marketing industry continues to transpire and we hope to continue to grow as a part of it.

    Tags: bottom line search, Online Marketing, Search Engine Marketing
    Posted in BottomLineSearch.com, Online Marketing, Search Engine Marketing | No Comments »

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