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Online Marketing in the recession and ROI tracking

May 16th, 2009

It’s common knowledge that traditional media budgets, for expensive television ads and billboards, have been moving online at shocking rates for the past 15 years. Much of this has to do the advertiser’s ability to track ROI. But the big question is, how is the recession effecting this trend?

According to a SEMPO survey, companies are not only shifting their budget from traditional media and putting it online, they are no longer focusing on website development and web display advertising. A greater portion of these budgets are moving to search engine marketing (SEM) in 2009. This is likely because search engine marketing is highly trackable, direct response advertising.

Technorati Profile

Stephanie Faust

Tags: online marketing in the recession, ROI tracking
Posted in Online Marketing, ROI tracking | No Comments »

Bottom Line Search Launches their Corporate Blog

May 12th, 2009

The management team at Bottom Line Search is proud to announce the launch of their corporate blog. With a combined 13 years of experience in online marketing and website design, we have a lot to offer our new and growing client base. While our niche is high volume search engine marketing accounts, we are a full-service online marketing company. Here’s a brief list of the services you can be confident leaning on Bottom Line Search for:

  • Search Engine Marketing
  • Search Engine Optimization
  • Web Site Design
  • Social Media Advertising
  • Social Media Branding and PR
  • Web Analytics
  • Affiliate Marketing

    The blog will be updated at least twice a week, and is meant to share current information about Bottom Line Search, as well as broad online marketing knowledge. Some topics we will discuss are natural search engine optimization techniques, pay-per-click (PPC) best practices, how to blog for results, what’s going on in the world of social media, and much more.

    Stephanie Faust
  • Tags: Online Marketing Company
    Posted in BottomLineSearch.com | No Comments »

    The Twitter Celebrity Crush

    May 11th, 2009

    Is Twitter still a viable social networking utility now that you can follow A list celebs?

    Two words: FOR SURE.

    Popular sites such as Facebook and Myspace only benefited with it’s celebrity infusion, in fact they aren’t where they are today without them. Twitter as we know it is most likely in it’s infancy. As a business tool, as a social network it’s just learning how to crawl. It’s stuck in a power struggle of geek verse pop culture, and just as the late 90s techno-revolution proved, the geek will be alright.

    Even better, the geek will be Twitter cool. And Twitter in turn will turn pop culture, all to it’s benefit, and to ours as well. The core fundamentals behind Twitter are so basic that I don’t fear being overwhelmed with celebrity spam and less than tasteful advertisements. Don’t get me wrong, of course the more popular twitter becomes the more sleezy marketers will be attracted to it trying to make a quick buck.

    It’s just so easy to pick and choose who you follow. Given the abundance of powerful Twitter applications leveraging their API, you can sort, follow and filter to truly customize your experience.

    The real benefit here of celebrity popularity will be getting oer the Twitter hurdle. All too often I hear, “yeah, I have Twitter, but I don’t know how to use it.” Give the public a celebrity infatuation as some motivation and the not knowing Twitter account holders will soon become your everyday non geek tweep.

    What does this mean? Twitter has started in somewhat of a social media vaccum. Pretty much Twitter is social media so the default theme is to follow social media. Celebrities will only bring in “non-traditional” users that will push the use of Twitter past the socmed status quo and on to mainstream use.

    Pay attention, there may be a Twitter population to click on ads after all.

    Fred Faust

    Tags: Social Media, Twitter
    Posted in Social Media, Twitter | No Comments »

    BottomLineSearch.com V2.0

    May 11th, 2009

    Well, we’ve done it!

    Say goodbye to our old web site, we’re happy to have moved the needle a little forward on our own web presence. Feel free to take a look around our new web site, new features are being added on a weekly basis. We’re striving to add the same user value experience we supply on our client web sites. You can now connect with us via this blog, or other personal blogs, view our integrated twitter feeds, etc.

    New Content! We’ve gone ahead and re-wrote all our content, grabbed some sharp looking stock photogrpahy and even added a flash animation to the home page. We hope you find these changes tasteful. We’re happy, but we’re not done yet.

    Stay tuned.

    admin

    Tags: site updates
    Posted in BottomLineSearch.com | No Comments »

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