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	<title>Marketing Blog</title>
	<atom:link href="http://www.bottomlinesearch.com/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://www.bottomlinesearch.com/blog</link>
	<description></description>
	<pubDate>Fri, 25 Jun 2010 00:44:45 +0000</pubDate>
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		<title>Five Ways to Make the Most Out of Your Self-Storage Unit</title>
		<link>http://www.bottomlinesearch.com/blog/2010-06/five-ways-to-make-the-most-out-of-your-self-storage-unit.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2010-06/five-ways-to-make-the-most-out-of-your-self-storage-unit.html#comments</comments>
		<pubDate>Fri, 25 Jun 2010 00:44:45 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[Self Storage]]></category>

		<category><![CDATA[Self Storage Centers]]></category>

		<category><![CDATA[Self Storage Facilities]]></category>

		<category><![CDATA[Self Storage Units]]></category>

		<category><![CDATA[Storage Centers]]></category>

		<category><![CDATA[Storage Facilities]]></category>

		<category><![CDATA[Storage Units]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=94</guid>
		<description><![CDATA[Making the most out of your New York Storage unit starts with planning. Here are five tips you’ll appreciate before making your purchase and moving your goods!
1)	Know Your Measurements: Before you can determine the size of the unit and your belongings you should understand how to measure and determine square footage. A foot is twelve [...]]]></description>
			<content:encoded><![CDATA[<p>Making the most out of your <a href="http://www.unclebobs.com/New-York-self-storage.cfm">New York Storage</a> unit starts with planning. Here are five tips you’ll appreciate before making your purchase and moving your goods!</p>
<p>1)	Know Your Measurements: Before you can determine the size of the unit and your belongings you should understand how to measure and determine square footage. A foot is twelve inches long. To determine square footage take the length and multiply it by the width of your room or object.<br />
2)	Determine Your Unit Size: Figure out the unit size you need before making your purchase. This starts with making a list of the items you’ll be bringing. There are many online tools that can assist you with determining the size of the room you will need. The UncleBobs.com <a href="http://www.unclebobs.com/#wm_tag1">Self Storage</a> website has a tool for figuring out your recommended self-storage facility size. The sizes range from 5’ x 5’ to 20’ x 20’. They hold anything from the contents of just one small room or office, to entire households, boats, trailers and commercial sized offices.<br />
3)	Decide the Best Way to Pack Your Unit Before you Begin: Planning how to add the items to your room is the most critical part, otherwise you may find yourself unable to correctly fit some of the items in the unit. For the most part, you should start from a corner placing your largest square and rectangle objects in first. Put the largest, heaviest items with the smallest chance of breaking in the back. Pile your smaller more delicate items on top so you’ll have more options on how to stack them. Remember if you will need to come back to your unit for something, put that item close to the front.<br />
4)	Treat your Stored Items with Care: Clean, dry and rinse all appliances before putting them into storage. Place glass items in thick boxes with pieces individually wrapped. Make sure to individually wrap glass table tops and mirrors and place them on their sides. Lamps should be wrapped and placed in their own boxes.<br />
5)	Maintain Your Unit and Keep Your Belongings: Look into climate and humidity options for your Storage Unit. Humidity controlled units help to prevent mold, rust, paper rot and wood damage. Climate control options cool the unit in the summer and warm it in the winter which is great for when you spend time in your unit.</p>
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		</item>
		<item>
		<title>California Business School Review</title>
		<link>http://www.bottomlinesearch.com/blog/2010-06/california-business-school-review.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2010-06/california-business-school-review.html#comments</comments>
		<pubDate>Mon, 07 Jun 2010 15:49:42 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[California business school]]></category>

		<category><![CDATA[continued education]]></category>

		<category><![CDATA[get a business degree]]></category>

		<category><![CDATA[southern california business school]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=84</guid>
		<description><![CDATA[Adults interested in a continued education in business studies may often find themselves faced with the challenging decision of what school to attend. Trying to work around a busy schedule and balance work and life can be a challenge. Now, those professionals and adults seeking to get a business degree have an option that is [...]]]></description>
			<content:encoded><![CDATA[<p>Adults interested in a continued education in business studies may often find themselves faced with the challenging decision of what school to attend. Trying to work around a busy schedule and balance work and life can be a challenge. Now, those professionals and adults seeking to get a business degree have an option that is just for them. It’s the <a href="http://www.redlands.edu/">University of Redlands</a> business school; a <a href="http://www.chooseredlands.com/urLanding_sb.aspx">California business school</a> that has been frame worked to meet the needs of busy adults and professionals.</p>
<p>Now, studying and earning your business degree while you work is possible. Choose from their four degree programs, a Bachelor of Science in Business, a Bacholor of Arts in Management, a Master of Arts in Management or a Masters of Business Administration. For those not seeking a degree you can also choose from a number of certificate programs, business electives and studying abroad programs. </p>
<p>In addition, the University of Redlands School of business has partnered with numerous corporations in Southern California. Corporations choosing to sponsor the continued education of their employees receive discounts off of tuition. At Redlands, they understand business success in Southern California means the ability to solve critical problems, which is what makes them the best California University for continued education for corporations and individuals alike.</p>
<p>There are eight southern California locations that make the school ideal for anyone living and working in Southern California, but also a great school for anyone who is looking to move to Los Angeles or the Southern California area.</p>
]]></content:encoded>
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		<item>
		<title>Hand Sanitizer Dispensers for Schools</title>
		<link>http://www.bottomlinesearch.com/blog/2010-02/hand-sanitizer-dispensers-for-schools.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2010-02/hand-sanitizer-dispensers-for-schools.html#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:05:57 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[Health]]></category>

		<category><![CDATA[Hand Sanitizer Dispensers for Schools]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=81</guid>
		<description><![CDATA[Alcohol based hand sanitizer helps prevent the spread of illness and has been very common in hospitals for years. Today, there are more and more hand sanitizer dispensers for schools and you will see start seeing them more often in school lunchrooms, offices and classrooms. Teachers and students alike are benefiting from the use of [...]]]></description>
			<content:encoded><![CDATA[<p>Alcohol based hand sanitizer helps prevent the spread of illness and has been very common in hospitals for years. Today, there are more and more hand sanitizer dispensers for schools and you will see start seeing them more often in school lunchrooms, offices and classrooms. Teachers and students alike are benefiting from the use of the sanitizer by killing germs throughout the day, as chances of spreading illness in crowded schools increases. As an added benefit over washing in the bathroom sink, sinks can become a breeding ground for bacteria and spread germs. Many hand sanitizer dispensers are now being offered using automatic dispensing technology. Therefore, teachers and students do not have to touch the surface in order to wash their hands with the sanitizer.</p>
<p>When the dispensers are not available, teachers and students often carry smaller individual bottles. However, there is an advantage to offering the sanitizer in dispensers throughout schools because there is less waste. Hand washing creates mess and paper towel waste, and use of the small bottles of sanitizer creates waste as well. While it is still important and necessary to wash your hands, it&#8217;s also recommended to utilize the hand sanitizer when a sink is not in reach or to follow up the washing of ones hands.</p>
<p>When selecting <a href="http://www.terraboost.com">hand sanitizer dispensers for schools</a> the Terraboost brand offers their dispensers at no cost with a minimum purchase of sanitizer required and can be ordered by visiting the Terraboost website at <a href="http://www.Terraboost.com">www.Terraboost.com</a>.</p>
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		<item>
		<title>Google CEO Eric Schmidt hands it to Bing.com, Microsoft&#8217;s new Decision Engine</title>
		<link>http://www.bottomlinesearch.com/blog/2009-06/google-ceo-eric-schmidt-hands-it-to-bingcom-microsofts-new-decision-engine.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2009-06/google-ceo-eric-schmidt-hands-it-to-bingcom-microsofts-new-decision-engine.html#comments</comments>
		<pubDate>Wed, 10 Jun 2009 02:34:05 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[bing]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[msn]]></category>

		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=69</guid>
		<description><![CDATA[Eric Schmidt, the CEO of Google, did not hold back his &#8220;decision&#8221; when it came to his thoughts on Bing, Microsofts new decision engine in a recent article entitled: &#8220;Google&#8217;s Schmidt not surprised with Bing.com: &#8216;They do this once a year&#8217;.&#8221;
Well, Microsoft must be in season because they just bloomed a new search engine, Bing.com. [...]]]></description>
			<content:encoded><![CDATA[<p>Eric Schmidt, the CEO of Google, did not hold back his &#8220;decision&#8221; when it came to his thoughts on Bing, Microsofts new decision engine in a recent article entitled:<a href="http://www.ibtimes.com/articles/20090609/google-eric-schmidt-bing-com-microsoft-search-engine.htm"> &#8220;Google&#8217;s Schmidt not surprised with Bing.com: &#8216;They do this once a year&#8217;.&#8221;</a></p>
<p>Well, Microsoft must be in season because they just bloomed a new search engine, Bing.com. Schmidt stresses that the &#8220;scale and size&#8221; of what Google does, is what is difficult for Microsoft to emulate. He proceeds to take a shot at the engine when asked if he was intimidated by their $80MM to $100MM advertising budget when he said, &#8220;no, given the name bing.&#8221;</p>
<p>I took a look myself to see what the engine brought to the table, according to Microsoft it is a decision engine. I personally cannot gather a difference in results that could substantiate that claim&#8230; Please let me know if anyone is seeing something I&#8217;m missing.</p>
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		</item>
		<item>
		<title>The Internet is a saving grace in difficult economic times</title>
		<link>http://www.bottomlinesearch.com/blog/2009-06/the-internet-is-a-saving-grace-in-difficult-economic-times.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2009-06/the-internet-is-a-saving-grace-in-difficult-economic-times.html#comments</comments>
		<pubDate>Wed, 10 Jun 2009 02:20:51 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=67</guid>
		<description><![CDATA[Traditional media budgets have been moving online at expeditious rates over the past 15 – 20 years. The Internet provides for many businesses, the lowest cost means of attaining highly targeted, direct response advertising. Not only do companies see higher levels of ROI online, online provides the greatest opportunity to learn more about ones prospects [...]]]></description>
			<content:encoded><![CDATA[<p>Traditional media budgets have been moving online at expeditious rates over the past 15 – 20 years. The Internet provides for many businesses, the lowest cost means of attaining highly targeted, direct response advertising. Not only do companies see higher levels of ROI online, online provides the greatest opportunity to learn more about ones prospects and customers because it is highly trackable. So how are traditional and online business owners reacting to this recession?</p>
<p>According to Forrester Research, Interactive Marketing spend will double in the next five years despite the economic slow-down.</p>
<p><img src="http://img.mediapost.com/publications/13/graph2.jpg" alt="Forrester research interactive marketing forecast" /></p>
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		<item>
		<title>The Bottom Line on Natural Search Engine Optmization</title>
		<link>http://www.bottomlinesearch.com/blog/2009-05/the-bottom-line-on-natural-search-engine-optmization.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2009-05/the-bottom-line-on-natural-search-engine-optmization.html#comments</comments>
		<pubDate>Sun, 24 May 2009 00:46:54 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[ROI tracking]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=61</guid>
		<description><![CDATA[Natural search engine optimization (SEO) is a key component to any online marketing plan. While there are a number of industry standard action items that should be incorporated into any good SEO plan, understanding the overall strategy and timing is key. The search game is an art and a science. Here&#8217;s the bottom line on [...]]]></description>
			<content:encoded><![CDATA[<p>Natural search engine optimization (SEO) is a key component to any online marketing plan. While there are a number of industry standard action items that should be incorporated into any good SEO plan, understanding the overall strategy and timing is key. The search game is an art and a science. Here&#8217;s the bottom line on natural search engine optimization from BottomLineSearch.com.</p>
<p><strong>What is Search Engine Optimization?</strong></p>
<p>Search engine optimization is the process of optimizing one&#8217;s website and implementing promotional strategies for best results in the search engine results pages (SERPs). </p>
<p><strong>Top 10 Ways to Rank High on the Search Engine Results Pages:</strong></p>
<p>1. Choose a good domain name - Choose a domain name that incorporates a main keyword for your business. Keywords within your domain should be separated by a hyphen. For instance www.Auto-Supplies.com becomes a high contender for the keyword &#8220;Auto Supplies&#8221; faster than www.AutoSupplies.com or the brand name of your Auto Supply shop.  </p>
<p>2. Website directory structure - Category and product pages should be created and organized in a parent to child relationship structure. An example being: www.Auto-Supplies.com/Exterior/Convertible-Top.com. Note how a &#8220;Convertible Top&#8221; product belongs to the &#8220;Exterior&#8221; category and how we maintained the hyphen between key words. </p>
<p>3. Choose target keywords, and choose them wisely. Is it advantageous for you to target the second and third highest searched terms in your industry rather than the first? Remember, you can often get ranked faster and using less resources on the less competitive search terms. The second and third highest search terms together, could even amount to the same amount of search volume or more than the highest searched term would by itself.</p>
<p>4. A Linking Strategy - links from highly ranked, authoritative websites pointed to your site are key in creating search engine relevance. The website referring to yours should have been in existence at least one year and have a Google page rank (PR) associated with it. Including your target keyword as the anchor text on the web site that is referring to yours can boost your rankings on that keyword. When it comes to the target number of inbound links, make sure you don&#8217;t start off with too many because search engines will consider that spam. Aim to have built up the same amount of inbound links for any target keyword in a years time, that the top Google contenders already have, with the volume of links increasing month after month. A great way to get links is social networking, reaching out on blogs, forums and exchanging links with other website owners.</p>
<p>5. Content is still King - the Search Engine&#8217;s have evolved to having a good understanding of what a web page is about, without the key term needing to be repeated over and over again. In fact, keyword stuffing can get your website blacklisted. Write good, natural content not overdoing keywords, but including them as needed in titles and content so that it still reads well. Write the content for the user and add SEO enhancements, don&#8217;t write the content for SEO.</p>
<p>6. Coding - Have clean, compliant code. There are a number of utilities where you can scan your website&#8217;s code and check for errors. Also, include meta tags, heading tags and title tags that include your target keywords.</p>
<p>7. Images / Alt Tags - Remember text is preferred over images by the search engine spiders, because search engines cannot read images. Instead, use alt tags that describe your image.</p>
<p>8. Add a site map to your website if you don&#8217;t already have one. Use text links in your site map.</p>
<p>9. Update your website content frequently. Adding a blog is a great way to do this.</p>
<p>10. List your websites on directories such as the DMOZ and Yahoo Directory.</p>
<p>You will also want to manage your progress and results as you embark on your natural search engine optimization plan. Engaging in your own SEO is a great way to learn and always try to rely on data when making important decisions. Also remember, Bottom Line Search is here to help with all your SEO needs!</p>
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		<title>Team up with StrikesNSpares to Fight Breast Cancer</title>
		<link>http://www.bottomlinesearch.com/blog/2009-05/team-up-with-strikesnspares-to-fight-breast-cancer.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2009-05/team-up-with-strikesnspares-to-fight-breast-cancer.html#comments</comments>
		<pubDate>Wed, 20 May 2009 22:41:15 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[BottomLineSearch.com]]></category>

		<category><![CDATA[bottom line search]]></category>

		<category><![CDATA[fight breast cancer]]></category>

		<category><![CDATA[strikesnspares]]></category>

		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=57</guid>
		<description><![CDATA[Bottom Line Search helps &#8220;strike&#8221; out breast cancer by creating the the StrikesNSpares.org website design. The StrikesNSpares website is hosted by the Soroptimist International of the Verdugos, an organization created to help women and children affected by breast cancer. The site announces their 5th annual bowling fundraiser which will be held in Burbank California on [...]]]></description>
			<content:encoded><![CDATA[<p>Bottom Line Search helps &#8220;strike&#8221; out breast cancer by creating the the <a href="http://www.strikesnspares.org/index.html">StrikesNSpares.org</a> website design. The StrikesNSpares website is hosted by the Soroptimist International of the Verdugos, an organization created to help women and children affected by breast cancer. The site announces their 5th annual bowling fundraiser which will be held in Burbank California on June 28th. If you are not located in commutable distance to the event, we still urge you to <a href="http://www.strikesnspares.org/donations.html">make a donation</a>.</p>
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		<title>Affiliate Marketing Networks- Revenue Share vs. CPA</title>
		<link>http://www.bottomlinesearch.com/blog/2009-05/affiliate-marketing-networks-revenue-share-vs-cpa.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2009-05/affiliate-marketing-networks-revenue-share-vs-cpa.html#comments</comments>
		<pubDate>Mon, 18 May 2009 15:21:56 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<category><![CDATA[cpa network]]></category>

		<category><![CDATA[revenue share]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=43</guid>
		<description><![CDATA[When you&#8217;re engaging in affiliate marketing it&#8217;s important to understand the difference between a revenue sharing affiliate network and a cost-per-acquisition (cost-per-action) network. The benefits of using an affiliate network is that they have hundreds to thousands of affiliates (publishers) ready and able to promote their advertiser&#8217;s offers. The affiliate network makes their compensation in [...]]]></description>
			<content:encoded><![CDATA[<p>When you&#8217;re engaging in <a href="http://www.bottomlinesearch.com/affiliate-marketing.php">affiliate marketing</a> it&#8217;s important to understand the difference between a revenue sharing affiliate network and a cost-per-acquisition (cost-per-action) network. The benefits of using an affiliate network is that they have hundreds to thousands of affiliates (publishers) ready and able to promote their advertiser&#8217;s offers. The affiliate network makes their compensation in the form of a small percentage, usually 1% - 5% of each transaction placed through their network.</p>
<p>Revenue share affiliate networks are most often for <a href="http://dictionary.reference.com/browse/e-commerce">E-commerce</a> websites and offer merchants the opportunity to advertise their store and products on the network. Depending on the industry and at the discretion of the advertiser, a total 10-30% of the sale is usually offered as the commission to the affiliate. Some major affiliate networks you may have heard of are Commission Junction, LinkShare and ShareASale.</p>
<p>CPA networks on the other hand, offer each of their affiliates (publishers) a set amount for each sale, subscription or lead that affiliate generates. CPA networks tend to negotiate much more aggressively and require higher payouts. Some of the most popular CPA networks are Affiliate.com, Hydra and MarketLeverage. If you are publishing your offer on a CPA network, make sure to inform them as to whether or not you are comfortable with &#8220;incentivized traffic&#8221;. &#8220;Incentivized traffic&#8221; is a tactic used by publishers to boost their sales or signups and therefore their commissions. However, with &#8220;incentivized traffic&#8221; publishers will often offer free items with the terms that their viewers sign up for other offers in order to claim them. In that case, the new customer, prospect or subscriber they generate for the advertiser is often of lower quality. </p>
<p>When managed correctly, both revenue sharing and CPA affiliate marketing increases revenue, exposure and performance of thousands of businesses online each year. </p>
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		<title>The Pay-Per-Click Marketing Management Fee</title>
		<link>http://www.bottomlinesearch.com/blog/2009-05/the-pay-per-click-marketing-management-fee.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2009-05/the-pay-per-click-marketing-management-fee.html#comments</comments>
		<pubDate>Mon, 18 May 2009 14:22:59 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[BottomLineSearch.com]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[management fee]]></category>

		<category><![CDATA[pay-per-click]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=37</guid>
		<description><![CDATA[For pay-per-click search engine marketing, you&#8217;ll find that online marketing companies will charge a cost-per-click or a percentage of monthly search engine spend to their clients. Here at Bottom Line Search, we always charge a percentage of spend and here&#8217;s why:
If your agency is charging you a cost-per-click, you may be paying too much. Remember, [...]]]></description>
			<content:encoded><![CDATA[<p>For pay-per-click <a href="http://en.wikipedia.org/wiki/Search_engine_marketing">search engine marketing</a>, you&#8217;ll find that online marketing companies will charge a cost-per-click or a percentage of monthly search engine spend to their clients. Here at Bottom Line Search, we always charge a percentage of spend and here&#8217;s why:</p>
<li>If your agency is charging you a cost-per-click, you may be paying too much. Remember, the agency is reselling purchased clicks so it is up to them to price their services fairly.
<li>If you pay a percentage of spend, you will always know how much is going to the search engines and how much to the agency.
</li>
<p>The percent of spend management fee is an incentive for the search engine marketing agency to manage and grow your accounts. An agency that charges per click can change their profit margin simply by altering their bids.</p>
<li>If you pay for your search marketing services at a percentage of spend, in more cases, you own your search engine marketing accounts should the agency be unable to keep up with your demands.<br />
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		<title>Bottom Line Search - First official press release</title>
		<link>http://www.bottomlinesearch.com/blog/2009-05/bottom-line-search-first-official-press-release.html</link>
		<comments>http://www.bottomlinesearch.com/blog/2009-05/bottom-line-search-first-official-press-release.html#comments</comments>
		<pubDate>Sun, 17 May 2009 16:40:25 +0000</pubDate>
		<dc:creator>Stephanie Faust</dc:creator>
		
		<category><![CDATA[BottomLineSearch.com]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[bottom line search]]></category>

		<guid isPermaLink="false">http://www.bottomlinesearch.com/blog/?p=32</guid>
		<description><![CDATA[Bottom Line Search has their first press release and shares some key indicators as to why they might be in search marketing for the long haul.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re pleased to announce our <a href="http://www.1888pressrelease.com/bottom-line-search-destined-to-become-a-search-engine-market-pr-119954.html">press release</a> is getting buzz and generating great interest on <a href="http://www.twitter.com">Twitter</a>. Here&#8217;s what differentiates Bottom Line Search from other online and search engine marketing companies, and why we feel we have a long run ahead of us.</p>
<ol>
<li>Young owners - Online marketing may be one of the few industries where young often means more knowledgeable and versed when it comes to Internet know-how.</li>
<li>Substance ahead of image - We find the corporate world of SEM&#8217;s care a lot about the &#8220;who&#8221; and not about the &#8220;what&#8221; or the &#8220;why&#8221;. For us, it&#8217;s all about the marketing.</li>
<li>Experience - just because we&#8217;re younger, doesn&#8217;t mean we&#8217;re not experienced. We&#8217;re part of the generation that spent the last ten years doing the legwork for the companies who just moved online.</li>
<li>Resourceful - We&#8217;re savvy enough to know where to locate and discern the critical programs that support our various online marketing functions.</li>
<li>Malleable - while we&#8217;re knowledgeable, we&#8217;re more malleable because we come from a generation and industry where we understand, learning is something that never ends and being open to new ideas is critical.</li>
</ol>
<p>We&#8217;re looking forward to seeing how the online marketing industry continues to transpire and we hope to continue to grow as a part of it.</p>
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