Home | Sitemap  
Bottom Line Search
Company

Technology

Partners

Pricing

Contact
.

Archive for the ‘Online Marketing’ Category

The Internet is a saving grace in difficult economic times

Tuesday, June 9th, 2009

Traditional media budgets have been moving online at expeditious rates over the past 15 – 20 years. The Internet provides for many businesses, the lowest cost means of attaining highly targeted, direct response advertising. Not only do companies see higher levels of ROI online, online provides the greatest opportunity to learn more about ones prospects and customers because it is highly trackable. So how are traditional and online business owners reacting to this recession?

According to Forrester Research, Interactive Marketing spend will double in the next five years despite the economic slow-down.

Forrester research interactive marketing forecast

Posted in Affiliate Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, Social Media | No Comments »

Bottom Line Search - First official press release

Sunday, May 17th, 2009

We’re pleased to announce our press release is getting buzz and generating great interest on Twitter. Here’s what differentiates Bottom Line Search from other online and search engine marketing companies, and why we feel we have a long run ahead of us.

  1. Young owners - Online marketing may be one of the few industries where young often means more knowledgeable and versed when it comes to Internet know-how.
  2. Substance ahead of image - We find the corporate world of SEM’s care a lot about the “who” and not about the “what” or the “why”. For us, it’s all about the marketing.
  3. Experience - just because we’re younger, doesn’t mean we’re not experienced. We’re part of the generation that spent the last ten years doing the legwork for the companies who just moved online.
  4. Resourceful - We’re savvy enough to know where to locate and discern the critical programs that support our various online marketing functions.
  5. Malleable - while we’re knowledgeable, we’re more malleable because we come from a generation and industry where we understand, learning is something that never ends and being open to new ideas is critical.

We’re looking forward to seeing how the online marketing industry continues to transpire and we hope to continue to grow as a part of it.

Tags: bottom line search, Online Marketing, Search Engine Marketing
Posted in BottomLineSearch.com, Online Marketing, Search Engine Marketing | No Comments »

Online Marketing in the recession and ROI tracking

Saturday, May 16th, 2009

It’s common knowledge that traditional media budgets, for expensive television ads and billboards, have been moving online at shocking rates for the past 15 years. Much of this has to do the advertiser’s ability to track ROI. But the big question is, how is the recession effecting this trend?

According to a SEMPO survey, companies are not only shifting their budget from traditional media and putting it online, they are no longer focusing on website development and web display advertising. A greater portion of these budgets are moving to search engine marketing (SEM) in 2009. This is likely because search engine marketing is highly trackable, direct response advertising.

Technorati Profile

Tags: online marketing in the recession, ROI tracking
Posted in Online Marketing, ROI tracking | No Comments »

  • Blog Home
  • Recent Posts

    • Five Ways to Make the Most Out of Your Self-Storage Unit
    • California Business School Review
    • Hand Sanitizer Dispensers for Schools
    • Google CEO Eric Schmidt hands it to Bing.com, Microsoft’s new Decision Engine
    • The Internet is a saving grace in difficult economic times
  • Archives

    • June 2010
    • February 2010
    • June 2009
    • May 2009
  • Categories

    • Affiliate Marketing
    • BottomLineSearch.com
    • California business school
    • Health
    • Online Marketing
    • ROI tracking
    • Search Engine Marketing
    • Search Engine Optimization
    • Self Storage
    • Social Media
    • Twitter
  • About

    Search Engine Marketing
    Web Site Design
    Social Media
    Web Analytics
    Affiliate Marketing
    Connect

Marketing Blog is proudly powered by WordPress
Entries (RSS) and Comments (RSS).