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Archive for June, 2009

Google CEO Eric Schmidt hands it to Bing.com, Microsoft’s new Decision Engine

Tuesday, June 9th, 2009

Eric Schmidt, the CEO of Google, did not hold back his “decision” when it came to his thoughts on Bing, Microsofts new decision engine in a recent article entitled: “Google’s Schmidt not surprised with Bing.com: ‘They do this once a year’.”

Well, Microsoft must be in season because they just bloomed a new search engine, Bing.com. Schmidt stresses that the “scale and size” of what Google does, is what is difficult for Microsoft to emulate. He proceeds to take a shot at the engine when asked if he was intimidated by their $80MM to $100MM advertising budget when he said, “no, given the name bing.”

I took a look myself to see what the engine brought to the table, according to Microsoft it is a decision engine. I personally cannot gather a difference in results that could substantiate that claim… Please let me know if anyone is seeing something I’m missing.

Tags: bing, google, msn, search engine
Posted in Search Engine Marketing | 2 Comments »

The Internet is a saving grace in difficult economic times

Tuesday, June 9th, 2009

Traditional media budgets have been moving online at expeditious rates over the past 15 – 20 years. The Internet provides for many businesses, the lowest cost means of attaining highly targeted, direct response advertising. Not only do companies see higher levels of ROI online, online provides the greatest opportunity to learn more about ones prospects and customers because it is highly trackable. So how are traditional and online business owners reacting to this recession?

According to Forrester Research, Interactive Marketing spend will double in the next five years despite the economic slow-down.

Forrester research interactive marketing forecast

Posted in Affiliate Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, Social Media | No Comments »

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