The Pay-Per-Click Marketing Management Fee

For pay-per-click search engine marketing, you’ll find that online marketing companies will charge a cost-per-click or a percentage of monthly search engine spend to their clients. Here at Bottom Line Search, we always charge a percentage of spend and here’s why:

The percent of spend management fee is an incentive for the search engine marketing agency to manage and grow your accounts. An agency that charges per click can change their profit margin simply by altering their bids.