It’s common knowledge that traditional media budgets, for expensive television ads and billboards, have been moving online at shocking rates for the past 15 years. Much of this has to do the advertiser’s ability to track ROI. But the big question is, how is the recession effecting this trend?
According to a SEMPO survey, companies are not only shifting their budget from traditional media and putting it online, they are no longer focusing on website development and web display advertising. A greater portion of these budgets are moving to search engine marketing (SEM) in 2009. This is likely because search engine marketing is highly trackable, direct response advertising.
Posted By: Stephanie Faust